Marketing and the British bus industry

Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry

Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...

Genetics and the British insurance industry.

Genetics and genetic testing raise key issues for insurance and employment. Governmental and public concern galvanised the British insurance industry into developing a code of practice. The history of the development of the code, issues of genetic discrimination, access to medical information, consent and the dangers of withholding information and the impact on the equity of pooled risk are exp...

Identify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

Marketing Mix Practices in the Cultural Industry

This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

James Lambert “The Rationalisation of the British Aircraft Industry” INDUSTRIAL GROWTH AND COMPETITION THE RATIONALISATION OF THE BRITISH AIRCRAFT INDUSTRY